# Ada review

> What Ada costs, what its resolution-rate claims rest on, where it fits and where it does not. Scored on a published rubric, with every figure sourced.

Published: 18 September 2026 · Updated: 18 September 2026 · Prices and figures verified: 18 September 2026 · By the ai-agents.reviews team

This page was researched and drafted with AI assistance from the sources listed on it. We have not run hands-on tests of these products. Method: [How we review](https://ai-agents.reviews/en-gb/how-we-review)

Ada is a Toronto company whose agent works across messaging, email and voice on top of the helpdesk you already have. It sells by quote, but it is the one enterprise vendor with substantial procurement data: a median contract of US$72,000 a year across 114 purchases.

**Bottom line**

- **Best for:** Mid-market and enterprise teams that want an agent on top of their current helpdesk
- **Not for:** Teams that want a self-serve trial or a public price
- **Price from:** est. US$36,079 per year
- **The catch:** Ada's own AI decides which conversations count as billable resolutions, and the contract allows the count to be calculated from a sampled rate.

## Score breakdown

**Score: 7.4/10**

| Criterion | Weight | Level | What it means |
| --- | --- | --- | --- |
| Pricing transparency | 25% | 2/5 | Quote only, but the vendor documents its pricing model (for example per resolution or per outcome). |
| Performance evidence | 25% | 5/5 | Named-customer figures plus independent data, such as press, analyst or procurement reporting, that a buyer can set against the vendor's claim. |
| Access and time to pilot | 20% | 3/5 | Sales-led, but a pilot or go-live within weeks is documented. |
| Channel and language coverage | 15% | 4/5 | Chat, email, and voice or messaging channels, with 30 or more languages. |
| Control and compliance | 15% | 5/5 | Everything in level 4, plus documented EU data residency and reporting or audit trails for AI answers. |

> **Scored on a public rubric, from sources you can open.** Every score on this site comes from five published criteria: pricing transparency, performance evidence, access, coverage, and control. Each price and percentage comes from one product database and links to its source, so every page agrees with every other page. Rubric v1.0 · We have not run hands-on tests yet, and no page here claims we did. [Read the full method](https://ai-agents.reviews/en-gb/how-we-review)

## Key facts

- **Vendor:** [Ada Support Inc.](https://www.ada.cx)
- **Pricing model:** Quote only
- **Price from:** est. US$36,079 per year
- **Works on your existing helpdesk:** Yes
- **Self-serve sign-up:** No
- **Free trial:** Not documented
- **Channels:** Chat, Email, Voice, SMS, WhatsApp, Social messaging
- **Languages:** 60+ languages · German: Yes · Spanish: Yes
- **EU data residency:** Yes
- **Compliance:** SOC 2 Type II, SOC 3, HIPAA, PCI DSS, GDPR, CCPA, AIUC-1
- **Integrations:** Zendesk, Salesforce, Genesys, NICE CXone, Twilio Flex, Freshworks, Gorgias, Kustomer
- **Named customers:** Cebu Pacific, IPSY, Pinterest, monday.com, Square, Canva, Life360, Epos Now

**Strengths**

- Works with Zendesk, Salesforce, Genesys, NICE, Gorgias, Kustomer and others.
- 60 languages including German and Spanish, across messaging, email and voice.
- An opt-in European data storage option, with SOC 2 Type II, HIPAA, PCI DSS and AIUC-1.

**Weaknesses**

- It advertises 84% automated resolution, while named customers report between 45% and 75%.
- No public price and no trial that we could find.
- Its model providers are listed as US-based, so inference may leave the EU even with European storage. ISO 27001 is not listed.

## Pricing

Ada sells prepaid automated resolutions, invoiced up front. It publishes no price. Vendr's data on 114 purchases shows a median of US$72,000 a year, from US$36,079 to US$309,200, with buyers negotiating an average of 17% off.

[Ada pricing explained](https://ai-agents.reviews/en-gb/pricing/ada) · [AI agent cost calculator](https://ai-agents.reviews/en-gb/tools/cost-calculator)

## Claimed vs reported performance

| Reported figure | Source | Who says so |
| --- | --- | --- |
| 84% | Ada Support Inc. | Vendor claim |
| 45% | Betsson | Named customer |
| 70% | Life360 | Named customer |
| 70% | Epos Now | Named customer |
| 75% | Cebu Pacific | Named customer |

Ada's site claims an 84% automated resolution rate with no method or date. The customers it names report 45% (Betsson), 70% (Life360), 70% (Epos Now) and 75% (Cebu Pacific). Every named figure is below the headline.

> **For buyers in the United Kingdom** The UK has no AI Act. An AI support agent is governed by the law you already know: UK GDPR and the Data Protection Act 2018, PECR for anything a chat widget stores on a device, and, for regulated financial firms, the FCA's Consumer Duty. Rules on automated decisions changed on 5 February 2026. [AI customer service agents and the law in the United Kingdom](https://ai-agents.reviews/en-gb/guides/ai-customer-service-agents-and-the-law)

## Verdict

Ada is the enterprise option you can evaluate best from the outside: real contract data, many named results and a documented European storage option. Discount the headline rate, negotiate the price, and get the resolution definition and an audit right into the contract.

## Related pages

- [Ada pricing explained](https://ai-agents.reviews/en-gb/pricing/ada)
- [The best Ada alternatives](https://ai-agents.reviews/en-gb/alternatives/ada)
- [Ada vs Intercom Fin](https://ai-agents.reviews/en-gb/compare/ada-vs-intercom-fin)

## Frequently asked questions

### How much does Ada cost?

Ada does not publish prices. Vendr reports a median annual contract of US$72,000 across 114 purchases, ranging from US$36,079 to US$309,200.

### Does Ada keep data in the EU?

Ada offers an opt-in European data storage option. Its sub-processor list shows model providers in the United States, so ask where inference happens for your account.

## Sources

- [Ada homepage](https://www.ada.cx) — Ada · 18 September 2026
- [Ada platform](https://www.ada.cx/platform/) — Ada · 18 September 2026
- [Ada messaging](https://www.ada.cx/platform/messaging/) — Ada · 18 September 2026
- [Ada integrations](https://www.ada.cx/platform/integrations/) — Ada · 18 September 2026
- [Service-specific terms](https://www.ada.cx/legal/service-specific-terms/) — Ada · 18 September 2026
- [Understand and improve your AI agent's automated resolution rate](https://docs.ada.cx/docs/generative/measure-success/understand-and-improve-your-ai-agent-s-automated-resolution-rate) — Ada Docs · 18 September 2026
- [About multilingual support](https://docs.ada.cx/docs/setup/languages/about-multilingual-support) — Ada Docs · 18 September 2026
- [Ada subprocessors](https://www.ada.cx/subprocessors) — Ada · 18 September 2026
- [Ada trust](https://www.ada.cx/platform/trust/) — Ada · 18 September 2026
- [Epos Now case study](https://www.ada.cx/case-study/epos-now/) — Ada · 18 September 2026
- [Life360 case study](https://www.ada.cx/case-study/life360/) — Ada · 18 September 2026
- [Ada doubles YoY growth as demand for agentic customer service surges (3 March 2026)](https://www.ada.cx/media-center/press-release/ada-doubles-yoy-growth-as-demand-for-agentic-customer-service-surges/) — Ada · 18 September 2026
- [Ada pricing (buyer data, 114 purchases)](https://www.vendr.com/marketplace/ada) — Vendr · 18 September 2026
- [Ada company profile](https://sacra.com/c/ada/) — Sacra · 18 September 2026

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Canonical: https://ai-agents.reviews/en-gb/reviews/ada